And we had someone read to us? A parent, a caregiver, a grand parent, a relative?
Those early days helped shape how we look at the world. We were read stories, or were told stories that captivated our minds and created a sense of mystery and answered some of our questions.
Others kept us in suspense.
You went to the movies, or watch movies at home. You had a favorite movie character. Same for TV. Even a favorite hero in reading a book, magazine or newspaper.
You know stories live inside of you. They take you places you enjoy. They change how you feel.
And we know that there is nothing more important than how you feel.
Our first taste of visual meets a voice
Laughter and a story feeds curiosity
Teaching and transforming the mind
In the advertising world, a unique message is what you are seeking to capture the curiosity and attention of your audience.
And the most effective way to communicate this, is through a story.
What you say is just as important as why you say it.
Words have power. Just ask anyone who has gotten married before and said, "I do."
And the message behind the basic idea of exchanging wedding vows is seared into our minds. The feelings it brings out. The images in our minds. The ceremony. The location. The brides dress. The flowers. The parents.
You learned this when you were young. Whether reading about it from Walt Disney or a romance novel or movie. From a relative that got married. To a friend telling you the story about their experience.
It is this deep rooted experience that will propel and captivate your audience to be interested and to take action in the products and services you have to help them.
If what you anchor in your memories is so powerful, that you can recall your favorite book, movie, TV show, then this is the root of the answer.
You see, people are just like you. They want to be transported to a place in time. And that place is usually a place that puts a smile on their face!
We all have experienced the smile of watching a baby take their first steps. Or the puppy learning to walk as well. Or the smell of your mothers' perfume or you dads' cologne. Maybe it was the smell of the wood burning at a campfire. The aroma of coffee. The look of an admirerer when you were thirteen years old.
Creating stories can be difficult, as we often don't know where to start. How to begin. Where to frame the dialog.
Is the story too long? Too short? Not impactful? Too weird?
You know all of these feelings that can be racing through your mind at times.
You're trying to create an ad for something you have for sale.
You want people's attention to be grabbed.
You want them to be not just interested in what you have, but committed to contact you to make the sale and see them happy with what you have.
This is why Scriptr was created.
To give you a head start in the writing process. The templates can be used as they are, with little modifications. When you do decide to make changes, it takes minutes, not hours.
Having proven ad copy is critical to differentiating you from everyone else.
You want to sell what you have fast and for the most money.
How much would it cost you to hire a professional copywriter to write your own ad?
Thousands of dollars to write an ad or an ad campaign.
So, we took our copywriting stories that work and made it click and choose easy.
Scriptr gives you the upper hand.
Are you ready to get scriptr today?
The one constant, is our ability as a civilization, to connect with people.
Using stories as a medium is universal. Stories cross borders, languages and the community in which you live in.
Telling the better story increases the velocity of your communication. With that, your relatedness to the audience you're seeking to reach.
People don't buy what you have to sell. They buy why you sell, what you sell.
Stories are all about purpose. Let me help you bring out yours.
Keith Cronin
We are all about helping you redefine how you reach your audience. Traditional ways aren't as effective as before. This is the new normal. Stories have captivated all of us since the dawn of time. Use them in your marketing to make a profound and impactful difference in your communications.